Travel Alberta News Releases

Travel Alberta Commits over $8M to Develop Bold New Tourism Products Across the Province

Mon, 20 Apr 2026 11:15:00 -0400

Marking the first day of National Tourism Week with back-to-back announcements at the Wilder Institute/Calgary Zoo and Blackfoot Crossing Historical Park. Calgary, Alberta--(Newsfile Corp. - April 20, 2026) - On the heels of another record-breaking year for Alberta's tourism sector, Travel Alberta announced over $8M in funding commitments to develop exciting and authentic new tourism experiences across the province. From new boutique hotels and immersive experiences to winter events and...

Alberta's Tourism Sector Smashes Previous Record with $15.2B in Visitor Spend in 2025

Wed, 18 Feb 2026 10:00:00 -0500

Alberta continues to outpace the national average on visitor spend growth; sees increases in U.S. and overseas arrivals Calgary, Alberta--(Newsfile Corp. - February 18, 2026) - Alberta has once again outperformed its previous revenue record, reaching $15.2 billion in visitor spend in 2025. In a fiercely competitive global market, Alberta's visitor economy grew by more than six per cent*, outperforming the national average of approximately four per cent.Central to Alberta's economic...

Amid Continued Tourism Growth, Alberta Is Set to Welcome Germany's Top Travel Agents This Week

Tue, 17 Feb 2026 12:00:00 -0500

51st annual DERTOUR Campus Academy will welcome 300 top sellers to immerse themselves in Alberta culture this winter Calgary, Alberta--(Newsfile Corp. - February 17, 2026) - Alberta is excited to welcome top travel agents from Germany and five other European countries at the invitation of DERTOUR Group, one of Europe's leading travel groups, from February 21 to 26, 2026. The annual learning and exploration academy will take place in Calgary and Banff and will showcase Alberta's world-class...

Alberta Named Most Desirable Region in the World by the UK's Biggest Travel Magazine

Thu, 06 Nov 2025 10:50:00 -0500

The Wanderlust Reader Travel Awards announced Alberta as the winner in the 2025 edition of the UK's biggest consumer-voted travel awards on Wednesday London, United Kingdom--(Newsfile Corp. - November 6, 2025) - After a total of 4.8 million votes collected for the Wanderlust Reader Travel Awards, Alberta was officially named the Most Desirable Region Worldwide at Wednesday night's ceremony in London. This major achievement demonstrates Alberta's remarkable global reputation as a destination of...

Tourism Entrepreneurship Thrives in Alberta with Strong Demand for Investment

Mon, 27 Oct 2025 11:00:00 -0400

Hundreds of applications for Travel Alberta programs show industry innovation amid record growth Calgary, Alberta--(Newsfile Corp. - October 27, 2025) - Following a record year of growth for Alberta's visitor economy, Travel Alberta received hundreds of applications for tourism investment to develop and enhance new experiences across the province. This strong demand reflects growing appetite to accelerate tourism development, positioning the industry as a leading driver of economic growth and...

Edmonton devient la première destination Albertaine à accueillir le Scandinave Spa

Wed, 16 Jul 2025 15:48:00 -0400

Le projet est soutenu par Travel Alberta, le gouvernement de l'Alberta, Edmonton Global et Explore Edmonton Edmonton, Alberta--(Newsfile Corp. - 16 juillet 2025) - C'est officiel : la célèbre marque canadienne de bien-être Scandinave Spa a choisi Edmonton pour sa nouvelle implantation, avec une ouverture prévue en 2028.Surplombant la vallée de la rivière Saskatchewan Nord, le cinquième Scandinave Spa devrait générer environ 121 millions de dollars en retombées économiques au cours des dix...

Edmonton Chosen as Province's First Scandinave Spa Location

Wed, 16 Jul 2025 11:00:00 -0400

Project supported by Travel Alberta, the Government of Alberta, Edmonton Global, and Explore Edmonton Edmonton, Alberta--(Newsfile Corp. - July 16, 2025) - It's official: iconic Canadian wellness brand, Scandinave Spa, has chosen Edmonton for its newest location with an anticipated opening of 2028. Overlooking the North Saskatchewan River Valley, Scandinave Spa's fifth location is expected to generate approximately $121 million in total economic impact over its first 10 years. It will support...